Being unconventional makes life easier. We're always going contrary to conforming. This drives our approach to skincare to make it safe, easier, lighter, happy, fun all while being effective. We have all been consumers yearning for that something more, or maybe in this case something less to do in our daily skincare routine. We aim to streamline your everyday skincare – less routine at home, more fun out. It’s simple, we’ve broken it down to: Prime, Treat and Protect.