This intelligent, frequent use shampoo is formulated with a natural, clarifying base which gently cleanses irritated and sensitive scalps providing fast-acting relief. Gentles cleanses and soothes irritation, protects scalp against harmful bacteria and leaves hair moisturised and shiny. The more you use, the more the scalp is protected and the healthy and more beautiful hair is. Apply shampoo to damp hair, gently massage into hair. Leave on for a few minutes and rinse thoroughly. Repeat if necessary You can use it daily or alternate with another shampoo according to your desires or needs.