The natural process of aging coupled with years of exposure to harmful UV rays and external aggressors mean that your skin when in your 50s is more susceptible to damage than ever. Firmness is a sign of youthfulness and refers to the elasticity of the skin. Although not very visible or obvious, losing skin firmness is one of the first signs of aging. SK-II Stempower Rich Cream is a rich anti-aging super cream contains Stem-Acanax, Pitera? and 49% more skin conditioning ingredients than SK II Stempower to provide intensive nourishment that addresses the concerns of firmness, wrinkles, dryness and sagging skin. How to Use: Take a pearl-sized amount of cream and dot your face. Massage gently outwards and spread evenly across your face. Use it morning and night after the beauty essence or after Stempower if firmness is a major skin concern.