Originally drawing inspiration from japanese fashion revolution during the 1960s.
Sunjoy was conceptualized and released in the Philippines to diversify the local men's innerwear market. With the traditional elastic garter popular this time, we moved against convention and used spandex garter instead.
Made from a combination of cotton and spandex, our spandex briefs became alternative for consumers who preferred a more relaxed and moderate hold against the tight elastic garter of the time. The popularity of spandex garters gradually picked up among consumers and soon, other brands making the same style.
Adding a range of classic tops (t-shirts, sandos and camisa chinos) and other bottoms (high cut, hipster and bikini briefs and shorts) to our product list in the years that followed gave us an opportunity to find out more of what our consumer is looking for.