BNY Jeans is a local clothing brand that aims to change the casual streetwear scene in the Philippines. Catered to fashion-forward youth, BNY Jeans provides Filipinos with the latest fashion trends to help them showcase their own personal style with confidence. These are the teens and young professionals of today that are in tune with the latest trends in fashion, music, and pop culture locally and internationally.
The brand positions itself at the forefront of local fashion and has a growing family of celebrity endorsers whose fashion sensibilities are aligned with the BNY brand. Representing the brand’s core values of encompassing trendy and wearable fashion are Joshua Garcia, Markus Paterson, Heaven Peralejo, Barbie Forteza, Gab Lagman, Ryle Santiago, and many more.
These endorsers were handpicked to embody the brand in their respective fields in film, television, and music. As a whole, these ambassadors are defined as the influencers and trendsetters, very much like the BNY persona.