Arya Putri Batik is a product brand which presents the reflection of the young elegant noblewoman by having self-identity and confident firmly through originality of batik and leather as the finest creation of Indonesia heritage. In alignment with the Arya Putri Batik meaning, Arya Putri Batik products focus on “Customer Self-Identity” for young urban woman. Arya Putri Batik definition for Customer Self-Identity is Arya Putri Batik produces one piece of product individually and limited size in one own store. Characteristic of Product-Produce 1 model for 1 batik motif 1 size 1 pieces. Quality of Product-Arya Putri Batik provide variety of collections which created to become young urban woman lifestyle through high detail quality product by using original batik (no printing batik used) and genuine leather (no synthetic leather used).