Work life nowadays is becoming more dynamic, creative and active, which makes people dress up not too conservative. Formal yet casual, casual yet formal.
Everyone want to have a successful career and look great. Brands that exist now have not been able to fulfill the increasing demands.
Edition is born as a brand that is close to that dynamic, creative and active work life. Yet, still fashionably up to date and fun.
Work Hard, Play Hard, Look Smart.
For those who have just start career or having established career with office and after hour activities.